Search Engine optimization (SEO) is one of the most important tools you can use to broadcast your blog to the world. By strategically placing thoughtfully chosen keywords in your blog post, you can increase the chances of your website ranking high on search engines. The higher your blog appears in those searches, the more likely your blog will be read by qualified readers, which is your goal, right?
Read on to find out how you can get more readers to your blog using SEO.
Do Your Keyword Research
Be sure to take the time and do extensive keyword research before you start writing a blog. You can start with a blog idea, and then do keyword research based on the words and phrases related to that topic. Or you can do some keyword research about words and phrases that relate to your company, industry or product. You need to be sure to use quality keywords. Either way, keyword research is the first thing you need to do before you can start wring a blog.
Use Keyword Research Tool
Use keyword planner tools like Google AdWords to determine what people are searching in relation to the blog you are writing. It will also show you how much competition you are up against so you can gauge the likelihood that your blog will rank in search results. In general, it’s better to use keyword or phrases with less competition than those with high search volume, as you’ll have an easier time ranking for those keywords.
Provide SEO Content
Once you have a list of desirable keywords that you’re optimizing for, write a blog post with those keywords in mind. The keywords should be in the title, metadata and opening paragraph of your blog post.
Write Great Content
Blog posts shared through social media, email, and other distribution channels see huge traffic within just a few days of the posts being published. But blogs that rank high on search engines can continue to bring traffic to your website for weeks, months or even years. So be sure that the blog is SEO optimized meaning that the topic is relevant for months or years to come.
The Longer, The Better
Search engines prefer sources that have rich, relevant, unique content and the more the better. Plus, you’ll have more space to sprinkle in your high quality keywords. You’ll want to test blog post word count to see what ranks better and also what the readers like best. There is no perfect rule of thumb when it comes to blog post length, but if you’re optimizing a blog for search engines, longer will always be better.
Keep Things Fresh
It’s important to track long-term traffic to your blog post. If you see that a post gets regular organic traffic from search engines, be sure to revisit that blog from time to time to make sure that the content is fresh and up-to-date.